AWSM Welcomed Christine Mina to Share her Position with The Philadelphia Flyers

Written by Melanie Thalhimer

Christine Mina is the Senior Vice President of Marketing for Comcast Spectator and the

Philadelphia Flyers. She began her career in sports marketing after interning with the Pittsburgh

Penguins as a Media Relations and Communication Assistant Intern after graduating from

University of Pittsburgh in 2013.

Mina originally desired to work in the public relations field, however after receiving an internship

with the Pittsburgh Penguins to assist in media relations, Mina made the career switch to sports

marketing.

Mina describes her journey on switching into sports marketing by stating, “I happened to be

very lucky in that right place right time ...I was really helping out with the Penguins in their digital

presence pretty early on.”

Just a month after her internship ended, Mina began working for the Philadelphia Flyers as a

Digital media specialist. Mina was hired onto a new department, therefore got to work on the

Flyers digital presence from the ground up.

“At the time I was running their website, I was doing their social media, I was making all of our

graphics, I was editing videos, and I was the only person on staff to do all those things,” said

Mina.

Mina continued her career at the Flyers as she moved her way up through several media

positions. In early 2024, Mina was named Senior Vice President of Marketing after being with

the company for 10 years.

Mina currently oversees five branches of marketing within the company and enjoys the

fast-paced lifestyle of working for a NHL team. Her biggest piece of advice for women who want

to work in sports is to “put yourself out there, ask questions, and figure out how your desired

role fits into sports business.”